Home
Beyond The Business Side of Women’s Events
A piece in The New York Times on Oct. 6 draws attention to a trend that those in event marketing have known about for some time—the increasing number of conferences on women’s empowerment. Women’s magazines such as More, Cosmopolitan, Glamour and others organize the conferences as a way to bring in additional revenue at a...
Eight O’Clock Makes ‘Friends’ with Sitcom Fans
There may be a Starbuck’s on every street corner in New York City, but there can only be one “Central Perk.” As part of a fully integrated marketing partnership, the 150-year-old Eight O’Clock Coffee brand and Warner Bros. Television Group teamed up to recreate the iconic “Friends” coffee shop in celebration of the series’ 20th...
Acura Gambles On The ‘Pop-Up Picnic’ Phenomenon
It looked like a scene straight out of “The Great Gatsby,” but with a hip-hop twist. On June 28, more than 4,000 New Yorkers descended on Brooklyn’s Prospect Park for The PopUp Dinner Brooklyn, a one-night event in a series of four pop-up events presented this year by Acura. The PopUp Dinners are the love...
Connecting with the Burgeoning Fantasy Trend
Event Marketer went back in time this summer to dig into the world of Renaissance Faires. Why, you ask? Because the consumers who go to these faires (of which there are more than 56 that run for at least two weeks every year in the U.S., according to Wikipedia), are the kind of dedicated fans...