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Hopping Santas Share Christmas Peeps Varieties
A gaggle of 20 Santas hopped and shimmied their way across New York City on Dec. 5 as part of a strategy to let consumers know that Peeps, the yummy, yellow marshmallow candy chicks most often associated with Easter, are available in Christmas varieties. The Santa Hop was part of an integrated marketing campaign to...
New Yorkers Get ‘Marooned’ On Malibu Island
Malibu Rum on Nov. 16 awarded 1,000 fans a private concert by Maroon 5 that took place at New York City’s Roseland Ballroom. Guests sampled Malibu cocktails, received branded premiums, took snapshots at a branded GIF booth and listened to dj Tommy Virtue before Maroon 5 took the stage. The New Yorkers won tickets to...
How Kia Accessed A World Stage With A Hashtag
Tapping the viral power of YouTube, Kia aligned with the platform’s first-ever YouTube Music Awards, hosting a pre-party on Nov. 2 featuring music and entertainment streamed live from SIR Stage37 in New York City. The event engaged attendees on- and off-site through the use of event hashtags #SoulLive and #YTMA. The guest list of consumer...