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March 3, 2014

TED’s New Approach: City 2.0

The idea that you can crowdsource the city of the future is a pretty compelling one. And the organizers of the popular TED conferences thought so, too. So much so that they awarded their 2012 TED Prize (a $1 million award given for “a creative and bold vision to spark global change”) not to an...

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February 26, 2014

Progressive Revs Up Art Connection

Progressive Insurance, title sponsor of the Progressive International Motorcycle Shows, where the latest street bikes, dirt bikes, sport bikes, cruisers and more are unveiled, this year added live music from the School of Rock and other new experiences to its 12-city tour. The music, along with lessons from pinstripe fabricator artists on how to paint...

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February 25, 2014

Snuggle Bear Presides Over Valentine’s Day

Snuggle, Sun Products’ fabric softener and dryer sheets brand, softened cold New Yorker hearts on Friday, Feb. 14, as official sponsor of the Times Square Arts sixth-annual Valentine’s Day Heart Design, a public art installation. At the, ahem, heart of the event was the iconic Snuggle bear (a Jim Henson puppet) who made his first...

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February 24, 2014

Expert Perspectives: Mixing it up for the FOMO Generation

They say that young people have a fear of missing out. But in truth, we more “seasoned” people have a fear, too—of missing out on the opportunity to connect with them. The Urban Dictionary describes FOMO as “the fear that if you miss a party or event you will miss out on something great.” Did...

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February 19, 2014

Sneak Peek: Verizon’s Retail Experience

Verizon’s new destination store at the Mall of America in Bloomington, MN, redefines high-tech shopping for its customers by taking a cue from experiential marketing. We’ll take you inside the brand’s reimagined store design strategy in our February/March issue. For now, here’s a sneak peek.  

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