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Microsoft Hits The Streets At MLS All-Star Game
Microsoft has made a huge commitment to Major League Soccer in the U.S. and activates its sponsorship throughout the season. But at the MLS All-Star game on Aug. 6, the brand made a big-time push to help fans get more familiar with its Surface tablets. The tech giant plastered the streets of Portland, OR, with...
Heineken Expands The House At The US Open
Marking its 23rd year as sponsor of the US Open, Heineken brought an expanded Heineken House to the USTA Billie Jean King National Tennis Center in Flushing, NY, Aug. 25 to Sept. 8, offering live screenings of the biggest matches, entertainment, sandwiches and ice-cold beer in an open-air deck above the food village. The brand...
Clorox Brightens Up New York Fashion Week
Clorox on Saturday, Sept. 6, filled a tent outside of New York City’s Lincoln Center, the site of Mercedes-Benz Fashion Week, with branded videos, an interactive photo booth and comely male models clad in briefs. The idea was to educate consumers on its newest product—Clorox Smart Seek Bleach, which can be used to launder white...
Depend Puts ‘Underwareness’ Center Stage
Myths and the stigma surrounding bladder leakage make it an uncomfortable health condition to discuss openly. Unfortunate, since one in four Americans experience it and nearly half are under the age of 50. Through a new marketing campaign, Kimberly-Clark’s Depend brand is opening the floodgates, so to speak, with “Drop Your Pants for Underwareness.” Depend...