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A Night In White: The PopUp Dinner Brooklyn
On June 28, more than 4,000 New Yorkers descended on Brooklyn’s Prospect Park for The PopUp Dinner Brooklyn, a one-night event in a series of four popup events presented this year by Acura. The PopUp Dinners are the love child of Hand Made Events, a company that started in 2011 in Northern California with a...
Pandora Treats Music Fans At The Santa Monica Pier
On Aug. 9, Pandora took over part of the Santa Monica Pier for a show by Magic!, Rita Ora and Iggy Azalea. The brand offered free admission exclusively to fans they knew were interested in those acts. In between introducing the performers, Tommy Page, vp-artist and brand partnerships at Pandora, told EM that the shows,...
Inside Monroe’s Social Strategy On The Road
When you take a 25-foot-long, 10-foot-high shock absorber on the road, you’re guaranteed to draw some attention. It makes sense then to build a strong social media strategy to support it. For Illinois-based Tenneco, Inc., maker of Monroe brand vehicle shocks and struts, social media is not only driving its new Shockmobile tour and “Everything...
Brugal Rum Sets Out to Redefine its Reputation
To change perceptions about its brand and create some space between its products and the rum category’s less sophisticated competitors, Brugal Extra Dry Rum in May hit Boston, New York and Chicago with a series of upscale Rum Redefined events. The tasting events served as a jumping off point for regional events the brand has...