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Depend Puts ‘Underwareness’ Center Stage
Myths and the stigma surrounding bladder leakage make it an uncomfortable health condition to discuss openly. Unfortunate, since one in four Americans experience it and nearly half are under the age of 50. Through a new marketing campaign, Kimberly-Clark’s Depend brand is opening the floodgates, so to speak, with “Drop Your Pants for Underwareness.” Depend...
EXCLUSIVE ACCESS: Bud Light Opens Whatever, USA
One of the biggest experiential programs of the year has finally been uncorked. Anheuser-Busch InBev this afternoon took its year-long Up For Whatever campaign to a whole new level with the unveiling of Whatever, USA, Bud Light’s takeover (and makeover) of Crested Butte, CO. The beer giant earlier this summer announced the creation of Whatever,...
HISTORY Fans Become Cast Members At Comic-Con
HISTORY’s “Vikings” series, which will enter its third season in 2015, is a story set in 793 AD and filmed in Ireland. As such, all the drama can feel a world-away for viewers. During Comic-Con San Diego, July 24-26, HISTORY decided to give fans the opportunity to get up close and personal with a behind-the-scenes...
Skinnygirl Spices Up Retail With Banana Republic
Shoppers at 15 Banana Republic’s Girls Night Out events on Aug. 21 got to try on a little more than the latest fashions. They also tasted two of the newest varietals—a chardonnay and a cabernet sauvignon—from Skinnygirl Cocktails as part of a collaboration between the low-calorie line of wine and cocktails and the retailer. Skinnygirl...