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Millennials: PCMA Connects with a New Generation of Attendees
Attendee engagement is a must at any B-to-B conference, especially for the millennial generation, those people born between 1980 and 2000 who are showing up in increasing numbers and giving business gatherings a different perspective. When this crowd attends keynotes and breakout sessions, they’ve typically got one eye on the speaker and the other on...
#TBT: Inside The Top Five Holiday Pop-Ups of 2015
The holiday season is a marketing gold mine for many brands and this past year was no exception, with a number of pop-up shops emerging just in time to entice even the busiest New Yorker to stop—and shop. From fashion to tech brands, here are five of the Big Apple’s best holiday pop-ups. 1. Target...
Three Ways to Leverage a Live Theater Strategy
There’s something visceral about a live performance—the feeling that “anything can happen,” the powerful emotions it can elicit and the human connection that rarely comes through on a screen. And in the age of second screens (and more) event marketers are leveraging tactics like live theater to offer something decidedly analog with the two-for-one thrill...
HP, Intel Awaken the Force of ‘Star Wars’ at CES 2016
HP and Intel transformed Surrender nightclub in Las Vegas into an immersive “Star Wars” event during CES 2016 that incorporated its products and celebrated HP’s partnership with Disney and the epic franchise. Retail and channel partners, and VIP customers attended the event on Jan. 7 headlined by DJ Kaskade a few weeks after the much...