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Three Lessons From Under Armour’s Internal Innovation Event
An open innovation concept like Under Armour’s Future Show isn’t for every company. The annual event, held over two days each October at the athletic apparel and footwear giant’s headquarters in Baltimore, MD, pits entrepreneurs and inventors in a competition to be selected to have their product join the Under Armour supply chain. The show...
Air France Lands a Mutli-Faceted Presence at the L.A. Marathon
Air France served as the official airline sponsor of the 2016 Sketchers Performance Los Angeles Marathon Feb. 12-14 deploying multiple activations to engage runners and spectators over the course of the event. Running events are a big part of the airline’s sponsorship portfolio domestically and internationally, which includes its own proprietary race France Run, which...
Budweiser Revitalizes its Wholesaler Meeting
Budweiser turned the Anheuser-Busch 2016 Wholesaler Sales & Marketing Communication Meeting (SAMCOM) on its head this year with a two-day “Bud World” activation, offering attendees a bolder, more immersive event platform that steered away from the standard conference model. In recognition of its most successful year in over a decade, the brand on Jan. 25...
Five Predictions on How Smart Watches Will Impact Events
You’ve got one. Your neighbor can’t stop talking about his. And more and more, you’ll find that your attendees have them, too. We’re talking smart watches, and with the release of Apple Watch last April followed by its much anticipated system update in September allowing developers to design apps specifically for the watch, event marketers...