Home Archives - Page 217 of 245 - Event Marketer

Home

August 28, 2014

Behind The Scenes: Coke’s World Cup Happiness Flag

It’s one thing to engage consumers in a campaign message. It’s another to weave them into the fabric of one, literally. For its global sponsorship of the 2014 FIFA World Cup, Coca-Cola harnessed the power of social media to create The Happiness Flag—a 3,015-square-meter digitally produced photomosaic flag made up, pixel by pixel, of fan-submitted...

read more

August 28, 2014

Amex Unveils US Open Activation Facelift

American Express this year has upped its commitment to digital and social integrations at its sponsorship activations, first for golfers, and now for tennis fans attending the US Open tennis championships. The result is an all-new US Open American Express Tennis Fan Experience, complete with RFID, a text café, an augmented-reality “pro cam” and even...

read more

August 27, 2014

Mattel Canada Sets Up Target Practice

Toys can be a tough sell—there are just so many to choose from. So, it’s important that toy brands distinguish their products from the competition. In promoting its new BOOMco. dart blaster, Mattel Canada Inc.’s “scientifically engineered” line of blaster products, the brand decided to give kids the chance to pick one up and experience...

read more

August 26, 2014

Brisk And 7-Eleven Shoot Hoops With Millennials

Brisk and 7-Eleven teamed up this summer for the dunking competition series City Slam, a sporting event platform designed to promote a limited-edition beverage flavor and reach a decidedly multicultural millennial male audience. The flavor, Brisk Half & Half Blueberry Lemonade, is available exclusively at 7,600 7-Eleven locations in the U.S. through Sept. 2. The...

read more

August 26, 2014

How Nespresso Is Invading Coffee Hour

To drive awareness of its new VertuoLine single-serve machines, the first in its line-up to brew traditional American-style coffee as well as its original espresso, and give consumers a taste of its premium coffees, Nespresso in February activated the 108 Day Invasion tour. Over the course of 108 days, the brand traveled to 21 locations...

read more

SIGN UP FOR UPDATES!

Fill out the fields below to receive the latest news and special announcements from Event Marketer

© 2019 Access Intelligence, LLC – All Rights Reserved. |