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How the BudX Hotel Experience Delivered 1 Billion Impressions
Even for the King of Beers it was a tall order: 200 influencers from 20 countries, a hotel takeover and plans to earn one billion impressions amid one of the world’s largest sporting events. Yep, Budweiser went bold for Super Bowl LIV in Miami, producing one of the biggest integrated marketing and influencer-focused programs in...
Study: Consumers are Willing to Travel 500 Miles for Fan-centric Experiences
It’s hard to believe it, but festival season will be here before you know it. From Coachella to Bonnaroo to CMA Fest to Governors Ball to the slate of brand-owned properties cropping up, the music festival sponsorship space shows no signs of slowing down. To give you a leg up on your fan activation strategies,...
A Media Buy Evolves into a Live Event for MINI Ahead of its All-electric Launch
Sometimes, a billboard is too flat and a static car display doesn’t tell the whole story. To support the March 7 launch of its new, all-electric MINI Cooper SE, MINI transformed a proposed media buy into a live event program that took advantage of one of the brand’s top markets: Miami. Aligning with the lead...
Valentine’s Day Experiential: Consumers Feel the Love with Brand Campaigns
National holidays celebrating everything from hot dogs to bobbleheads may be a modern day marketing phenomenon fueled by social media and p.r., but the modern-day Valentine’s Day holiday, fueled by Hallmark more than 100 years ago, certainly remains the OG. Since it’s a holiday centered on connections, Valentine’s Day presents for experiential marketers plenty of...