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The Power of First-Party Data in Experiential Commerce Strategy
Amid the impending death of web-tracking cookies and platforms such as Google and Facebook taking more control over third-party access to their subscribers, the idea of “owning audiences” is becoming a new priority of every marketing organization. Facing a future in which accessing “third-party” databases will be more restricted or highly costly, many Fortune 1000...
MyFitnessPal Hosts a ‘Joyful’ Mini Conference for Influencers Focused on Gut Health
If you asked the average American for their thoughts on the MyFitnessPal app, chances are, many would tell you it’s a relic of the early aughts. But in reality, the platform is not only still alive and kicking, but thriving as the No. 1 nutrition and food-tracking app in the world. So to reintroduce its...
How Showtime Transformed Luxury Hotel Suites into Experiential Tributes to Three First Ladies
When it comes to activating in the crowded entertainment space, it takes a particularly remarkable experience to cut through the clamor and resonate with an audience that is constantly inundated with content. And to promote its anthology drama “The First Lady,” which follows the personal and political lives of Eleanor Roosevelt, Betty Ford and Michelle...
HBO Max Offers Three Insights on Mastering Modern Brand Partnerships
Formulating highly-curated partnerships has become an effective way for brands to expand reach and get more value out of their marketing efforts—and budgets. Such was the case for HBO Max over the spring, when the brand teamed up with Cherry Bombe, a media platform for women in food and drink, to drive word of mouth...