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How Corona is Employing a ‘Test and Learn’ Metaverse Strategy with a Virtual Clubhouse
“This allows us to test and learn. There are so many different ways that we can reach our consumers these days, and this is very much ‘let’s try to understand the implications from an experience like this.’ We want to make sure it sticks and it resonates.” -Jordan Fischbach, Manager-Trade Marketing at Constellation Brands Corona...
White Claw’s Shore Club Spotlights the Kentucky Derby’s Unique Style
“It’s all about surprising and delighting the consumers on-site, so what unique experiences can we bring to the event that get people thinking about White Claw?” -Kevin Hurd, Senior Manager-National Partnerships, Mark Anthony Brands Having made waves at Sundance Film Festival and SXSW earlier this year, White Claw’s Shore Club experience made its way to...
IBM Think Kicks Off a New Chapter with an Agile, Personalized Flagship Experience
Like many of the industry’s mega b-to-b shows, IBM Think is evolving to reflect the current business environment—one that is driven by speed and personalization. The flagship experience, launched in 2018 as part of a portfolio consolidation, marked a new chapter this month as it reconvened May 9-11 in Orlando as a smaller, targeted in-person...
Four Brands Weigh in on What it Really Means to ‘Add Value’ to Events
The evidence that audiences are more judicious than ever about which events they’re willing to commit their time to in a post-pandemic world is overwhelming.