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How Budweiser’s FIFA World Cup Influencer Campaign ‘Ruled the World’
As the Women’s World Cup approaches, a look at the BudX Doha campaign—and the creators who powered it As a sponsor of the FIFA Men’s World Cup for more than 30 years, Budweiser has a firm understanding of the contagious energy the quadrennial event inspires. So for the most recent competition in Qatar, the brand...
Monthly Pulse Survey Results: Mental Health in Events
Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in May focused on mental health in recognition of Mental Health Awareness Month.
Pickleball Sponsorship: Four Tips for Engaging ‘Picklers’
Interest in pickleball has been spreading like wildfire, and a growing number of brands is jumping in to fan the flames. As the nation’s fastest-rising sport, pickleball is attracting sponsors from a host of categories as tournaments, tours and festivals dedicated to the sport continue to crop up. The appeal is evident: “Picklers” represent a...
Q&A: How REVOLT is Leaning Further into Experiential with Upcoming REVOLT World
REVOLT, a Black-owned multimedia network founded by Sean “Diddy” Combs, is in a phase of growth. Originally started as a cable network in 2013, REVOLT has since expanded into digital media, podcasting, news and events, all aiming to give Black storytellers access to the platforms, resources and support needed to engage a global audience.