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2025 It List: Inside Inspira

As experiential marketers, we’ve all witnessed the difference between a fleeting impression and a real connection. It’s easy to launch a clever campaign, but the brands that truly resonate are the ones that go deeper and make people feel understood, reflect their values, and create moments that feel genuinely personal. The latest Relationship Report: How...

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Unlocking the Future of Events: Tips for Engaging Gen Z with Authenticity and Impact

The generation that gets all of its information from social media has officially entered… the workforce. And that means event marketers have to work more thoughtfully than ever to craft impactful event strategies that can transform these digital natives into brand loyalists in the real world. Finding out what makes Generation Z (consumers born between...

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17 Candid Insights on Scaling Events Internationally in an Era of Economic Uncertainty

If you’re looking for a pop song to sum up the state of the event industry when it comes to globalization, there are a few solid choices. “It’s the End of the World as We Know It (and I Feel Fine),” by R.E.M. sums up the perpetual state of change event leaders operate in. “Everybody...

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The Modern Marketer’s Guide to Mobile Experiences

A Planning Guide for Best-in-Class Vehicle Selection, Creative, and Tour Strategy Mobile tours have evolved from pure door-to-door sales mechanisms to sampling ecosystems to experiences that are literally driving today’s most impactful, strategic and integrated campaigns—and brands are cashing in. Download this free guide to explore strategies and tips to get the most out of...

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Join Us: Event Agency Mobile Marketing Full-Day Immersion (4 Seats Left)

Join an exclusive, half-day seminar at Lime Media to dive deep into Special Projects strategies, learn hands-on techniques, and experience our comprehensive process.

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