Tours
The Dunkin’ Donuts Tiny House Highlights a Small but Mighty Experiential Trend
The Dunkin’ Donuts tagline is “America Runs on Dunkin’” and this month the East Coast coffee and snacks chain has created a way for consumers to live it. The Home That Runs on Dunkin’ is a tiny house experience the brand has created in partnership with Airbnb and actress Olivia Wilde, designed to promote sustainable...
Retail Blitz: Nickelodeon’s ‘Sunny Day’ Activation for Kids Hits Walmart Stores
To support the launch of a product line surrounding its “Sunny Day” TV series, Nickelodeon took a bright, interactive activation on tour that hit 50 Walmart stores May through August, where the products were being sold exclusively. The effort, a sales-driver and awareness play, kicked off at the Bentonville Film Festival May 1 in Bentonville,...
MINI Creates ‘Mini Extensions’ on an Annual Fundraiser with a Tour, Sponsorship
In the experiential marketing world, summer is mobile tour season. And while many brands are hitting the open road on journeys across the country, MINI in June took a decidedly hyper-local approach to a mobile tour as part of a cause-marketing program benefiting New York City’s Sing For Hope and its annual fundraiser for arts...
Why the Industry is Embracing the Tiny House Trend
Five brand activations that leveraged the ‘less is more’ mentality Tiny houses are a big thing right now—the object of TV shows, lifestyle websites and magazine photo spreads. Their dimensions, ranging anywhere from 100- to less than 500-square-feet, have made them a popular choice among millennials, baby boomers or anyone looking to downsize and simplify....