Tours

New York City is the backdrop to some of the most iconic moments in the films and TV series available on HBO Max. So to showcase the breadth of its content and celebrate the Big Apple’s reopening after a daunting year, the streaming service developed an interactive, rewards-driven walking tour across Manhattan. The experience served […]

Right now, Godiva figures we could all use some good cheer—and chocolate. Recalling a post-World War II stunt in which Godiva founder Pierre Draps repainted delivery trucks a bright pink to spread good cheer throughout Brussels, the premium chocolate brand sent a pink-hued vintage truck to hot spots around New York City for a sampling […]

As COVID restrictions lifted and vaccines got underway this spring, the industry saw the widespread return of sampling, and Impossible Foods wasted no time getting its plant-based products into consumers’ hands. On a mission to reach a new retail audience and support Walmart, a key customer, the brand hit the road with the Impossible Food […]

In the absence of packed stadiums, engaging consumers on their own turf has become a fruitful strategy for sponsors in need of fresh ways to connect with sports fans. Take the Corona Tip-Off, an eight-week experiential program that delivered a locker room experience directly to the homes of Indiana Pacers fans from Feb. 22 through […]

The struggle has been real for both the restaurant industry and consumers itching to dine out safely amid the pandemic, so for the month of April, food ordering app Seamless is delivering a whole new way of enjoying takeout to support its restaurant partners and engage hungry New Yorkers. Rolling through Manhattan, Brooklyn and Queens […]