Pop-Ups

March 9, 2026

The Brief: Gutter Parties and ‘Pollen PuttPutt’

This week’s hot takes on hot topics in experiential marketing cover nostalgic gutter parties, Pollen PuttPutt and mindfulness studios.This week’s hot takes on hot topics in experiential marketing cover nostalgic gutter parties, Pollen PuttPutt and mindfulness studios.

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March 9, 2026

Watch: February 2026 Experiential News Commentary

Watch as the editors of Event Marketer recap a few of their top experiential stories from February worthy of a gold medal. How are brands carving out their own spaces with sports fans? What really happens inside your dishwasher? And more. New episodes drop monthly.   Subscribe to Event Marketer’s The Brief LinkedIn Newsletter to...

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February 23, 2026

Experiential Marketing Trend of the Week: Tarot Card Readings

Pew Research Center released survey findings in May that 30 percent of U.S. adults say they consult astrology, tarot cards or a fortune teller at least once a year. Reading horoscopes and tarot cards to get a glimpse into the future is an ancient practice, but event marketers are breathing new life into it by...

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