B-to-C Events
Miami Art Week Inspo: Seven Experiential Ideas We Loved
Thousands of artists and affluent art lovers convene for a week of internationally renowned programming and exhibitions each December for Miami Art Week (did you catch that Faena beach maze?), and the brands targeting them are close to follow. From exclusive soirees to public pop-ups, the best brand experiences from the 2023 event had art...
Max Hosts Drag Brunches and Makeovers in a Box Truck at Miami Art Week
While some brands were busy appealing to attendees of international art fairs like Art Basel and SCOPE during Miami Art Week 2023, Max was driving a vibrant box truck—and layers of engagement—along The Art of Drag Pop-Up Truck Tour. The brand sashayed into the Palace Bar and R House Wynwood during Art Week to celebrate...
The Brief: Frozen Billboards and Victorian Peep Shows
This week’s hot takes and hot topics in experiential marketing cover a Victorian-era peep show, interstellar invitations and the potential demise of Camp Jeep.
How Outdoor Retailer’s Shows Have Evolved, Plus New Features Rolling Out in 2024
2024 is set to be a year of growth for Outdoor Retailer (OR). The 40-year-old b-to-b outdoor sports trade show will introduce an updated format for its shows, developed through feedback gathered from exhibitors and retailers.