B-to-C Events
Getting Internal Signoff for Your Event Programs
Getting customers excited about your brand can be tricky. But getting approval for an event marketing program from corporate decision makers and budget gatekeepers can be even harder.
Five Must-Have Merger-Proof Contract Clauses
XM merged with Sirius in February. Enterprise Rent-A-Car bought Alamo and National in April. AT&T Bell South and Cingular Wireless finally made the marriage official in December. (For the moment anyway.)
Guerrilla Marketing 101 for B-to-B Marketers
Guerrilla marketing has long been a successful b-to-c tactic for marketers wanting to get their message across in a unique and exciting way. But don’t assume that all the fun is for consumers. The same aspects of guerrilla that make it such a success with consumers translate in b-to-b as well. Four tips for making...
Inside Anheuser-Busch’s Event Marketing Group
The King of Beers is well known as a pioneer in mobile marketing but Anheuser-Busch’s first foray into the discipline predates the big-rig era.