B-to-C Events
Rock and Roll Videogames Engage Consumers
Most people know at least one self-proclaimed king of air guitar. The act of strumming an invisible stringed instrument has been a favorite pastime for decades. Now thanks to the proliferation of in-home gaming products like Nintendo Wii Microsoft Xbox 360 and Sony Playstation everybody (of every age) is doing it.
Luxury Events Engage the Affluent
The luxury sector like mainstream America for the first time in decades has fallen on hard times. Layoffs in banking and finance have slowed sales of diamond-encrusted Swiss watches designer apparel and sleek sports cars sending holiday sales of high-end goods tumbling 27.6 percent in December compared to 2007 according to a report by MasterCard...
How Green Screen Activations Can Generate Leads
Green-screen photo activations have long been used to entice customers to exchange personal information for a memorable moment captured on film. But despite its popularity marketers may not be making the most of the data after the fact. As the financial firestorm continues to topple companies left and right green-screen providers are rising to the...
Event Design on a Dime
Whether you’re managing design and fabrication in-house from soup to nuts or farming out the whole shebang to the hipsters with the designer glasses cutting costs ultimately comes down to you. What to do to stay current in the eyes of a discriminating public when funds are running low? Before you send your design budget...