B-to-C Events

Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. This month, we give you a quick tour of some of the standout […]

In this monthly series, EM brings you tips and tricks from pros and experts who eat social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more. The current titleholder for most controversial social media platform is Snapchat. You’ve heard the stories. You’ve seen the alarmist news […]

It has to be a pretty sweet deal for consumers to step into an event footprint and the first thing they get is the goody bag. No waiting for the party to end to get the favors. Boom! Freebies. But at Good Housekeeping’s Spring Fling in Grand Central Terminal’s Vanderbilt Hall on April 29, this […]

Fiskars, which produces high-end home, garden and office tools, wrapped its Discover the Difference tour in Avon, Ohio on June 15. The tour began in March in Texas and made more than 50 stops at retailers and garden events in 19 cities, putting the brand’s trademarked orange-handled scissors and garden tools into the hands of […]

Tic Tac mints in April hit the road with the My Pack Tour, a month-long mobile tour that offered millennials attending music and arts festivals the chance to create custom Tic Tac packs and share their photos on social media. The My Pack Tour is an extension of Tic Tac’s Shake It Up marketing campaign, […]