B-to-C Events
Express Shows Its Style for New IPO
To celebrate the recent IPO of Express Inc. (a spin-off of fashion brand The Limited) and the clothing company’s 30th anniversary, on May 14 the brand threw a buzz-inspiring fashion show at Experience Square, the outdoor property just outside the New York Stock Exchange.
Adult Swim Takes its Tour Strategy from Day to Night
Cartoon Network’s Adult Swim College Carnival Tour this year has evolved from a daytime on-campus event to a multi-night engagement platform. Now in its third year, the tour is hitting nine campuses from April to May, and picks up again June 10 at Bonnaroo in Manchester, TN. Rather than engaging students between classes, the new...
Method Rolls Out ‘Laundry Smarts’ Campaign
Eco-friendly home care company Method on May 13 launched “Laundry Smarts,” the second phase of a campaign designed to raise awareness for its new laundry detergent, which hit shelves earlier this year. The program combines an interactive mobile clothing donation truck in New York City with several digital elements including a microsite and video launched...
El Jimador Sets Loose on Manhattan
As part of a strategy to personify its brand in a fun and realistic way on an important Mexican holiday, tequila brand el Jimador on Cinco de Mayo unleashed 100 brand ambassadors dressed as jimadores (those who harvest the agave plants needed to make tequila) through the streets of Manhattan. The number of jimadores is...