B-to-C Events

Maille’s association with fine Dijon mustard stems back some 265 years. But despite its legacy in the condiment category, it hasn’t always been easy for consumers to pronounce the French brand’s name (pronounced “my”) and, as a result, remember it at the grocery store. To get consumers speaking the name and buzzing about its portfolio, the […]

Much has changed in public transportation since Greyhound’s first coach bus roared to life 100 years ago. To mark the brand’s centennial and promote the modern amenities of its latest fleet, Greyhound is doing what it does best—hitting the road on a cross-country tour. The tour is split into a southern leg and a northern […]

Millennials are seeking out employers who do good. How marketers can do good, too. Millennials are a demographic whose members, many think, enter the workforce envisioning free bagel Fridays, flexible schedules and an open floor plan. Turns out, their expectations may run a little deeper. According to the Millennial Impact Report, produced by Achieve and […]

To promote the premiere of its new drama series “Tyrant,” FX from June 18 to June 24 transformed everyday experiences into lavish indulgences for unsuspecting consumers across New York City. The series, which airs Tuesdays at 10 p.m. Eastern, tells the story of an American family drawn into the inner workings of a turbulent fictional […]

American Express and Uber on June 10 celebrated their new partnership with a launch event that transformed three stories of New York City’s Hudson Mercantile building into a garage-inspired space for the evening. The affair paralleled the three levels to the partnership, which was announced the day before the event and gives American Express card […]