B-to-C Events
Eight O’Clock Makes ‘Friends’ with Sitcom Fans
There may be a Starbuck’s on every street corner in New York City, but there can only be one “Central Perk.” As part of a fully integrated marketing partnership, the 150-year-old Eight O’Clock Coffee brand and Warner Bros. Television Group teamed up to recreate the iconic “Friends” coffee shop in celebration of the series’ 20th...
10 Mobile Tours (And More) From the Season’s Campaigns
From mustard to dog treats, household tools to frozen veggie burgers, the mobile tours and programs on the open road this summer vary in style—and taste. But they all have one thing in common: the goal to bring a distinctive brand experience right to where their target consumers work, play and shop. We’ll keep tabs...
Acura Gambles On The ‘Pop-Up Picnic’ Phenomenon
It looked like a scene straight out of “The Great Gatsby,” but with a hip-hop twist. On June 28, more than 4,000 New Yorkers descended on Brooklyn’s Prospect Park for The PopUp Dinner Brooklyn, a one-night event in a series of four pop-up events presented this year by Acura. The PopUp Dinners are the love...
Transforming a Car Fan into a Brand Fanatic
It was grey, and a bit wet that morning, but I wasn’t too concerned. A little water shouldn’t get in the way of what would probably be a day of good fun, but nothing too crazy, I thought. I was deep into rural Connecticut, at Lime Rock Park, a historic mile-and-a-half race track where Paul...