B-to-C Events
10 Mobile Tours (And More) From the Season’s Campaigns
From mustard to dog treats, household tools to frozen veggie burgers, the mobile tours and programs on the open road this summer vary in style—and taste. But they all have one thing in common: the goal to bring a distinctive brand experience right to where their target consumers work, play and shop. We’ll keep tabs...
Acura Gambles On The ‘Pop-Up Picnic’ Phenomenon
It looked like a scene straight out of “The Great Gatsby,” but with a hip-hop twist. On June 28, more than 4,000 New Yorkers descended on Brooklyn’s Prospect Park for The PopUp Dinner Brooklyn, a one-night event in a series of four pop-up events presented this year by Acura. The PopUp Dinners are the love...
Transforming a Car Fan into a Brand Fanatic
It was grey, and a bit wet that morning, but I wasn’t too concerned. A little water shouldn’t get in the way of what would probably be a day of good fun, but nothing too crazy, I thought. I was deep into rural Connecticut, at Lime Rock Park, a historic mile-and-a-half race track where Paul...
Vanity Fair Tour Gives Women And Charity A Lift
Women like support—from each other and from their lingerie. So to give them an opportunity to experience both, and promote some new products as part of one of its largest brand overhauls in 100 years, Vanity Fair Lingerie launched the #LiftTOUR. The tour kicked off in Vanity Fair’s hometown of Bowling Green, KY, on July...