B-to-C Events

Whether attending a big trade show or a small conference, no two attendees have the same experience. What tool enables event managers to not only engage participants, but tailor the event to each individuals’ needs?

Baby product manufacturer Kolcraft promoted its new Contours stroller system with an experience that every adult (or perhaps just us) has fantasized about at one time or another—a ride in an oversized stroller.

State Farm is on a mission to make the festival experience more pleasurable for music fans. Forgot your sunscreen? Toothpaste? Need a bandana? Pop into State Farm’s Here To Help house to pick up what you need.

When it comes to rockin’ events, it’s hard to get more creative than alcoholic beverage activations. The category is a competitive one, with beer brands, distilled spirits and wineries all chasing after that elusive and fickle millennial target that everyone is pursuing.

Not that long ago sports sponsorships centered on physical assets like naming rights and stadium signage. Brands paid big bucks to become the Official Potato Chip or Soft Drink of a league or franchise.