B-to-C Events
Special Report: The 2015 Experience Design Awards
At Event Marketer, we like to give credit where credit is due. So last fall, we renamed the Event Design Awards The Experience Design Awards to better reflect the caliber of work being created and submitted across this award program’s 14 unique categories.
Fresh Step’s Catdance Film Festival Returns to Sundance
Sundance Film Festival attendees traded popcorn for tuna treats at a different kind of independent film experience in Park City, UT: the Catdance Film Festival. The Jan. 21 event, presented by Fresh Step with the power of Febreze litter, featured host and “New Girl” actress Hannah Simone, a red carpet arrival and a premiere of...
NFL Experience: Activations at Moscone Center
About a 20-minute walk south from Super Bowl City was the NFL Experience driven by Hyundai at Moscone Center in San Francisco. This fan experience was larger than the Super Bowl 50 Host Committee’s Super Bowl City on the Embarcadero, and structured with scheduled tickets fans purchased ahead of time. EM joined the masses for Super...
Kia’s Event Series Connects with African-American Consumers
With 20 million media impressions and a 100 percent sentiment score, Kia Motors’ Inspirationally Crafted event series is a hit with African-American consumers. The series, which launched last April with a New York City event and continued in Los Angeles in the fall, has increased positive perceptions about Kia and strengthened its connection with African-Americans....