B-to-C Events
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B-to-C EventsHigh Brew Samples its Cold Brew Analog-Style on a Vintage Coach Bus
Kicking it old-school style, High Brew Cold Brew Coffee is taking a refurbished 1952 GMC coach bus across the country this summer to introduce and sample its ready-to-drink cold brew coffee to millennial consumers. The #HighBrewLiner will cover an estimated 16,000 miles over 22 weeks, stopping at various festivals, trade shows and grocery stores in […]
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B-to-B EventsPUMA Launches its NETFIT Lacing Technology With an All-Star Press Event
PUMA on May 4 jumped into a launch event with both feet, introducing its NETFIT lacing technology and offering the media, influencers and sneakerheads in attendance a star-studded evening at New York City’s Altman Building.
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B-to-C EventsBacardi and Major Lazer Partner in Caribbean Sound of Rum Music Initiative
Bacardi on Memorial Day weekend kicked off a one-year partnership with EDM trio Major Lazer that unites each of them in the island vibe tied to their roots. Called “Sound of Rum,” the collaboration will take many forms. Major Lazer producer and dj Jillionaire serves as the brand’s Minister of Rum. Bacardi, which in May […]
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Partner ContentThe Vertiv Trade Show Progam: an End-to-End Solution
When the new Vertiv brand was unveiled to customers, it was
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Partner ContentMLB Team Embraces Food Trucks at Stadium
MLB teams are bringing food trucks to round out the visitors' ballpark experience. The traditional ballpark food doesn't stop at hot dogs and nachos. Check out the latest trend on stadiums and food trucks!