B-to-C Events
Organic Valley Pop-Up Charges for a Taste of its Product
Organic Valley, the natural foods brand, for two days in April activated a pop-up coffee shop in New York City’s Nolita neighborhood to promote its Half & Half cream product. Writer and food stylist Sweet Paul hosted the event and Gerrit van Tol, an organic farmer from Washington state, talked about cows and organic farming....
Photo Tour: What You Missed at EMS
We came, we saw, we conquered… Denver, baby. The Experiential Marketing Summit, which took place at the Colorado Convention Center May 4-6, attracted more than 1,400 attendees across the event marketing industry. There was networking, demos in the Solutions Center, cheers at the 2016 Ex Awards Gala, and a night of mayhem to let loose...
Splendid ‘Spreads Softness’ with New Campaign
Upscale fashion brand Splendid, a division of VF Contemporary, on May 17 launched a campaign in New York City to raise awareness of its soft t-shirts and other apparel while spreading a little kindness, too. Called Spread Softness, the effort seeks to create an emotional connection with consumers via guerrilla marketing tactics that encourage people...
Three Insights on Fan Experiences from Red Sox CMO Adam Grossman
In April the Boston Red Sox installed a virtual reality dugout activation at Fenway Park, an experience that offers behind-the-scenes and first person viewpoints, and represents yet another example of how sports stadiums have become high-tech playgrounds for fans. The modular replica dugout located in the Kids Concourse (with more being installed throughout the park...