B-to-C Events
The Brief: COLAsseums and StreamHouses
This week’s hot takes on hot topics in experiential marketing cover COLAsseums, Date Week adventures and Barbie’s StreamHouse.
Full Coverage: The 2024 Experience Design Awards
The editors of Event Marketer have unveiled the winners of the 2024 Experience Design Awards, an annual recognition of outstanding event design, innovative builds, interactive tech, and environmental creativity across a wide variety of consumer-targeted and business-to-business event formats.
Owned Vehicles, Brand Partners, Merch: Five Insights on Ford’s Raptor Rally Experience
Ford Raptor owners are an activate and engaged audience. In fact, when the brand decided the group needed an in-person community landing point to talk all things high-performance vehicles, via the inaugural ticketed Raptor Rally in September, some 300 vehicle owners registered for an action-packed day of driving experiences, workshops, exclusive Ford announcements, and networking....
You Got This: Five Standout Photo Activations from the 2024 TCS New York City Marathon Expo
The New York City Marathon set a new record this year, with more than 55,600 athletes competing in a five-borough race on Nov. 3. In the days leading up to the event, runners and their families stopped by the 2024 TCS New York City Marathon Expo that took place at the Jacob K. Javits Convention...