B-to-C Events
10 Minutes With… Sam Hovick, Brand Manager at Skippy Peanut Butter
For our latest chat, we sit down with Sam Hovick, brand manager for Skippy Peanut Butter at Hormel Foods. The brand leveraged college tailgating at Southeastern campuses as a platform this season with the Skippy Crushin’ It Tour, combining activations, social content, donations, and giveaways. In this episode, Hovick talks timing, storytelling, and spreading love....
A Toast to Experiential Marketing Month
Here’s a not-so trade secret: Experiential marketing isn’t just a trend. And it isn’t just a conference track, either. It’s a business-driving discipline built on the power of face-to-face engagement that, for decades, has steadily expanded and evolved; brought a whole new generation of brands, believers and experience seekers into the fold; and is central...
Openigloo’s Humorous Guerrilla Strategy Stays the Course at the NYC Marathon
Running the TCS New York City Marathon has a lot in common with the hunt for an affordable apartment in the Big Apple these days—both are grueling, prolonged and often painful. It’s a phenomenon that NYC rental platform Openigloo had fun with on Nov. 2 during this year’s event. In four locations along the route,...
The Brief: Group Chat Bars and Credit Wreckers
This week’s hot takes on hot topics in experiential marketing cover Group Chat Bars, Bodega Raves and the crushing of Credit Wreckers.