B-to-C Events
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B-to-C EventsFive Ways to Turn Pinterest’s Trends Data into an Event Strategy
Over the last six years, the Pinterest Predicts annual trends report has had an 88-percent accuracy rate, making it less of a forecast and more of a blueprint for what's to come
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B-to-C EventsThe Brief: Gutter Parties and ‘Pollen PuttPutt’
This week’s hot takes on hot topics in experiential marketing cover nostalgic gutter parties, Pollen PuttPutt and mindfulness studios.This week’s hot takes on hot topics in experiential marketing cover nostalgic gutter parties, Pollen PuttPutt and mindfulness studios.
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SponsorshipsAs the World Cup Nears, MLS’s CMO is Betting on Experiential
With a primetime broadcast property to promote and the 2026 FIFA World Cup around the corner, Major League Soccer (MLS) is casting a wide net on the soccer ecosystem.
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B-to-C EventsWatch: February 2026 Experiential News Commentary
Watch as the editors of Event Marketer recap a few of their top experiential stories from February worthy of a gold medal. How are brands carving out their own spaces with sports fans? What really happens inside your dishwasher? And more. New episodes drop monthly. Subscribe to Event Marketer’s The Brief LinkedIn Newsletter to […]
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Trend of the WeekExperiential Marketing Trend of the Week: Hosts with the Most
In a content-driven era of experiential marketing, where minutes, if not seconds, count on social media, every word spoken and shared is an engagement opportunity. It’s why brands this year are enlisting star moderators to power up conversations across event main stages, traveling studios, and activations. An Activation Hype Person Last July, Celsius enlisted […]