B-to-C Events
How Amex Delivered 40 Virtual Consumer Experiences in Six Months
When COVID-19 struck, brands from A to Z began delivering virtual experiences, many for the first time. But for American Express, the scenario presented an opportunity to build on its previously established digital event chops. Having activated a hybrid model with its “Unstaged” livestream concert platform a decade ago, and with a wealth of standalone...
Six Socially Distant Stunt Strategies for the COVID-19 Era
Large gatherings are out, but experiential is still in. Just because you can’t host big events doesn’t mean you can’t find clever ways to reach consumers. One way to make it happen? Capitalize on stunts. They’re impactful, shareable and, ultimately, good clean fun. And here’s the really good news: there’s a wide world of socially...
Virtual Events: How Event Marketers are Overcoming Eight Pain Points
During the first few months of the pandemic, most event marketers were in panic mode, picking up content from canceled in-person events and dropping it into virtual platforms. Their No. 1 concern? They just wanted the technology to work. But as time has marched on, the conversation is evolving and turning back to what experiential...
The 2020 Brand X Challenge: Shaping the Next Generation of Event Marketers
In an effort to raise awareness for the experiential industry as a potential career path for college students, Event Marketer, MAS and Sephora teamed up for the 2020 Brand X Challenge experience design competition.