B-to-C Events
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B-to-C EventsHow FX’s ‘Living Garden’ Surprised and Delighted Fans at Comic-Con
FX Networks’ “Fearless” mantra served as a call to action at San Diego Comic-Con this year, where the brand invited brave souls to explore a 100,000-square-foot walkable labyrinth filled with twists, turns and terrors. Located across from the Hilton San Diego Bayfront, the immersive footprint wove some of FX’s most popular series together into a […]
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B-to-C EventsThe Golden Age of Influence: Eight ‘Granfluencers’ Shaking up Consumers’ Social Media Feeds
Welcome to the world of "granfluencers," a collection of senior social media stars that have absolutely no time for your ageist attitude.
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B-to-C EventsHow Maui Moisture Pampered Houseless Consumers with a Mobile Salon Experience
Many of us take access to hot showers and nourishing meals for granted, but for the countless houseless residents of L.A.’s Skid Row neighborhood, securing those essentials is a daily struggle. So vegan haircare brand Maui Moisture stepped up to pamper members of the community with a mobile salon experience on May 21 during Mental […]
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B-to-C EventsCatheads Roam New York City with Cake Pops to Drive Tune-in to WEBTOON’s ‘Everything is Fine’
Digital comics platform WEBTOON’s series, “Everything is Fine,” is a dystopian, horror-genre story about a pair of catheads living in a seemingly normal world until it becomes apparent to viewers that everything is indeed not fine. To promote season two, WEBTOON on July 8 unleashed a cadre of characters donning giant catheads for a street […]
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B-to-C EventsTaco Bell Sashays into LGBTQ+ Hearts with a Drag Brunch Series
Social monitoring has shown a major overlap between the drag community and Taco Bell’s fan community. So when the fast food giant’s LGBTQ+ employee resource group suggested activating a classic drag brunch at one of its restaurants, the brand recognized an opportunity to both support its fans and make a lasting impact. And so a […]