B-to-C Events
Revolt TV’s Annual Summit Returns to in-Person with a Hyper-local Program
The Revolt Summit x AT&T, an annual conference produced by Black-owned and operated multimedia platform, Revolt TV, which was founded by music icon Sean “Diddy” Combs, returned to in-person after a two-year hiatus, Nov. 11-13, with an array of hyper-local cultural touchpoints for the Atlanta-based audience. The three-day experience, which offered workshops, panels, networking opportunities,...
Three Brands Making Metaverse Moves with Their Own Virtual Destinations
You’ve seen the branded spaces created in Fortnite and the activations hosted in Roblox, but some organizations are building their very own experiential digital destinations as a tentative first step towards cracking the metaverse code. These brand-owned virtual worlds reach well beyond the structure of traditional virtual environments, and are opening up groundbreaking ways of...
Hot Property: Brand Experiences at Scope for Miami Art Week
Art Basel at the Miami Beach Convention Center is one of the more nationally recognized fairs that attracts sponsors during Miami Art Week, but Scope Art Show, which celebrated its 20th anniversary during the events this past November and December, has become a breeding ground for experimental brand installations on the beach. Scope, also known...
Prime Video Visits New York’s Harlem Neighborhood to Spotlight Black Female Creatives, Entrepreneurs
The Amazon Original Series “Harlem” tells the stories of strong Black women pursuing their dreams, so to promote the premiere, the brand activated a pop-up designed to celebrate the “sisterhood,” energy and pride of Harlem through the lens of local businesses, entrepreneurs and creators. The ticketed Harlem Ever After took place Dec. 3-4 at historic...