B-to-C Events

It’s been a roller coaster ride for clients and partners these past three years. People have come and gone, taking with them institutional knowledge. Marketing organizations have reorganized—some are lean, and some operate with a number of added roles and layers. Amid all this, audiences are evolving rapidly, and the pace of business is accelerating. […]

If you’ve ever activated at a major fan convention, you already know that there are few attendee types as passionate, discerning—and vocal—as pop culture superfans. Brands that aim to bring popular intellectual properties to life face the highest level of scrutiny from con-goers, who expect interactive, fan-first experiences that provide moments of surprise and delight, […]

Fall is in full swing, but as an event marketer, you’re already on to the next season. Whether you’re planning to activate in a traditional cold-weather market this winter or preparing contingency plans for unexpected weather patterns, we’ve compiled four tips for pulling off successful cold-weather outdoor activations to help you embrace the next season’s […]

As augmented reality (AR) has become more advanced and accessible, consumers have not only been adopting, but embracing, the immersive technology—and the numbers show no signs of slowing. Smartphones, of course, are an easy point of entry, and according to a Statista report, by 2024, there will be approximately 1.7 billion mobile AR user devices […]

Your monthly event sustainability update The Advertising Specialty Institute found in its 2019 Global Ad Impressions Study that consumers hold on to a typical promotional item for, on average, one year and 23 percent of products are thrown away. It’s leading event marketers across the industry to scrutinize swag (one marketer told us recently they […]