B-to-B Events
Shock Waves: CES Retracts Plans for a Physical Show in January
After confirming plans for an in-person show in June, the Consumer Technology Association (CTA) on July 28 announced that CES will take an all-digital format in January. The news comes as a shocking blow to the industry, much of which had viewed the announcement of a physical event as a sign of the industry’s comeback....
On a Dime: Brands Pivot with Creative Solutions to Industry Pain Points
Despite the many challenges event marketers have faced these last two quarters, there have been plenty of wins. From challenger brands leveraging their nimble nature to salvage tours to category giants turning to social media to scale their existing platforms, marketers have been able to keep the momentum going amid social distancing. We rounded up...
Q&A: Cisco on ‘Starting from Scratch’ in Virtual Event Planning
When Cisco pivoted its mega-conference, Cisco Live, to virtual in June, the approach behind each stage of the event planning process had to divert from what would have been done in person. As Kathy Doyle, director-global Cisco Live conferences, put it, “We didn’t just shift it and lift it into digital. We had to start...
Here’s How Cisco Produced a Trending Virtual Event for its Mega-Conference
Cisco Live is typically a mammoth affair that attracts tens of thousands of attendees who consume 1,000 sessions over a five-day period. In the COVID-19 era, however, the conference had to be completely revamped to accommodate the new normal. In just 10 weeks’ time, Cisco developed a two-day virtual event program that was designed to...