B-to-B Events

Galvanizing the salesforce is a top priority for vision technology manufacturer Zeiss, so it’s pivotal that the brand’s National Sales Meeting (NSM) not only serve as a celebration of those teams, but as a pep rally of sorts that fires them up for the new fiscal year. Achieving both objectives while keeping the experience fresh […]

As augmented reality (AR) has become more advanced and accessible, consumers have not only been adopting, but embracing, the immersive technology—and the numbers show no signs of slowing. Smartphones, of course, are an easy point of entry, and according to a Statista report, by 2024, there will be approximately 1.7 billion mobile AR user devices […]

Your monthly event sustainability update The Advertising Specialty Institute found in its 2019 Global Ad Impressions Study that consumers hold on to a typical promotional item for, on average, one year and 23 percent of products are thrown away. It’s leading event marketers across the industry to scrutinize swag (one marketer told us recently they […]

Fusing fashion and tech, Vision Expo West 2023 welcomed eyecare professionals from all facets of the optical and vision industry at The Venetian Convention Center & Expo in Las Vegas Sept. 27-30.  Top eyewear brands from around the world consistently level up activations at VEW, adding a touch of celebration and play to a b-to-b […]

Across creative, logistics, ops and the spaces in between, generative AI is emerging as an experiential marketing power tool that presents incredible opportunities—and risks.