B-to-B Events
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B-to-C EventsGreen Lights: Three Ways Community Activities Can Bolster Event Marketing Campaigns
Your monthly event sustainability update Strong sustainability programs include activities your brand can talk about—and promote. A shining example (and the 2023 Grand Ex award winner), Reddit donated its CES exhibit walls to Habitat for Humanity post-show, and then at Cannes Lions, opted to forgo swag giveaways in favor of its Karma Kash initiative, through […]
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B-to-B EventsField Report: How Money20/20 is Banking on Disruption
Sound-off virtual calls? No more, said the creators of the latest U.S. edition of Money 20/20, a fintech conference and trade show that took place in Las Vegas.
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Trade ShowsExhibit Design: Inside Mastercard’s Particle-Inspired Experience at Money20/20
To connect with the demanding fintech audience at the recent Money 20/20, Mastercard had to capture attention in a space filled with highly engaging activations.
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B-to-C EventsFive Ways to Balance Spectacle with Sincerity in a Drone Show Performance
Drone performances have become more affordable and, thus, ubiquitous, across the landscape. But as criticism grows over the potential of advertising “swarms” taking over precious skyline views, event marketers are returning to the foundation of authentic brand experiences for drone show performances worthy of this most epic of venues. Premium freeze-dried raw dog food brand […]
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B-to-C EventsExhibit Design: Inspiration from the Festival Season’s Experiential Builds
As trade show properties make moves to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy. Here, we round up experiential strategies from the festival season to help inspire your exhibit design themes, builds and tactics to […]