B-to-B Events
Producing In-person Events Post-COVID: Nine Resources for Event Marketers
As the number of Americans vaccinated for COVID-19 increases and the country begins to reopen businesses, more marketers are beginning to consider producing live, in-person events again. But in terms of logistics, budgets, technology and safety, events post-COVID will differ in key ways from those held before the pandemic. Below are resources to help marketers...
Three Experts Weigh in on Designing Events for Social Distancing
Five insights on COVID-proofing your indoor events Among the countless aspects of events that marketers have had to rethink in the wake of the pandemic is how social distancing impacts experience design. A heavy dose of creativity is required to deliver stylish spaces that also keep attendees safe, particularly while adhering to ever-changing health guidelines....
Ticker: Regular Updates on Events Taking Place in Person
Rolling updates on major conferences and events scheduled to take place in person in 2022...
Inside Facebook’s Accessible and Purposefully Thematic Internal Virtual Event
Among the next big challenges for event marketers is fighting the urge to lean on retrospective pandemic content and messaging and to instead embrace fresh marketing themes and branding. For Facebook’s annual internal event, the GMS Summit, this year themed “Reconnect,” the goal was to inspire audiences with a higher energy, festival-like virtual platform that...