B-to-B Events
Experiential In… San Antonio
This month, we’re hitching a ride to San Antonio, home to the Alamo, stunning natural caverns and an abundance of meeting and exhibition space, including a 1.6 million-square-foot convention center.
Monthly Pulse Survey Results: Artificial Intelligence in Events
Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in March on how artificial intelligence is impacting the industry.
Green Lights: How Sustainability Took Center Stage at CES 2023
Exploring the exhibit halls at CES 2023, held Jan. 5-8 in Las Vegas, greenery was a notable design element. From raised garden beds and potted plants to grass carpeting and elaborate floor-to-ceiling greenery walls, exhibitors enhanced their booths with organic textures, colors and lighting.
Meet the 2023 B-to-B Dream Team
When you’ve got a front row seat to business, you’re almost always in for a wild ride. It’s why b-to-b marketers are more invested than ever in their own dream teams as they set a new course for their organizations, their events and their audiences.