B-to-B Events
Talking Events And The Economy
When the economy hit the ground like Joe Frazier didn’t like its face event marketers could have fallen right down with it and hugged the canvas. But you didn’t. You took the left hook from accounting about your budgets and most recently the uppercut from the media and the public about your sponsorships and meetings....
Reducing Impact of Cancelled Event
If there’s one word no one in event marketing wants to hear it’s “cancellation.” Yet with today’s struggling economy some marketers are faced with the reality of having to pull at least one already-booked event from the portfolio. If you’ve gotta do it here are some tips to help you avoid—or at least minimize—costly cancellation...
Evolving Green Event Standards
Doing the right thing is not always easy. Just ask any marketer trying to build green marketing practices. Despite the fact that environmental awareness is at an all-time high the industry is still searching for a definitive system for qualifying sustainable events.
Shareholders’ meeting delivers the right recession-friendly messages
The biggest challenge Walmart faced in preparing for this year’s annual meeting wasn’t where to house the 16 000 store associates and shareholders descending on its headquarters in Bentonville AR for three days in June. And there was no shortage of headliners willing to come to town to entertain them. Indeed Walmart’s dilemma was how...