B-to-B Events
Getting Speakers Ready for Breakthrough Breakout Sessions
With all of the focus that goes into prepping keynote speakers before a conference it can be easy for an event organizer to ignore breakout sessions which—let’s face it—is where attendees really get the goods. But failing to give your breakout sessions the proper care and feeding can ruin the entire event. Sure attendees will...
Nine Ways to Insure Your Email Invite
Email invitations are standard operating procedure for corporate events these days. But even seasoned pros will admit that keeping electronic messages out of the electronic trash is becoming a greater challenge. Nine tips:
Porsche Blazes Trail at L.A. Auto Show
To its legions of enthusiastic owners and owner wannabes Porsche is not just another car. The automaker wants its presence at the Los Angeles Auto Show to be viewed in the same light. That’s why for the last nine years Porsche has taken over a separate 20 000-square-foot hall adjacent to the Los Angeles Convention...
Boeing’s Customer Experience Center Takes Flight
For decades the model remained the same. Now the rules are being rewritten. The commercial manufacturing category has long relied on a selling strategy that is still relatively intact across the Fortune 500 today: Invite clients to a showroom at headquarters flick on a PowerPoint and do your best to get visitors to sign on...