B-to-B Events
Virtual Events Are Gaining Momentum
Love it or hate it there’s no stopping the trend: B-to-B events are moving from the convention center to the computer screen. Despite their high-tech persona the appeal of virtual trade shows and meetings is grounded in traditional metrics that are decidedly old school: cost-effectiveness reach and access to new audiences. What’s not to like?
At Unconferences Attendees Ditch Scheduled Sessions and Make Up Their Own
You’ve labored over the schedule planned high-energy breakout sessions designed fun networking opportunities made sure to break the speakers up into tight 20-minute segments and punched up the entertainment. But ask attendees what they love best and all they can think about is the snack break. Jeez. Fear not seminar warrior. There’s a way to...
Making a Trade Show Presentation Sing
Trade show presentations tend to fall into three categories. On one end of the spectrum are the flashy eye-catching theatrical presentations that set tongues wagging but say little about the brand’s product or service featured in the booth. On the other end is the straightforward product shill which gets to the point but leaves attendees...
Keeping Evergreen Events Fresh Year After Year
As a rule event programs that last past five years are dubbed solid successes. But longevity shouldn’t be an excuse for letting initiatives get stale. Even when the objectives and strategies remain the same the best campaigns are freshened up every few years. Here four tips for implementing change into your long-running event programs: