B-to-B Events
Trade Show Exhibits Get Upgraded with Architecture
Using materials that give your trade show exhibit an upscale polished appearance can be an easy way to communicate the sophistication of the brand. Now brands are tapping into the latest trend in upscale looks: architectural materials that would look at home in a permanent environment like a high-end office or retail space. The materials...
Trade Shows: Tips For Bringing Celebs To Your Booth
Bringing celebrities to trade show booths has become a popular way for brands to gain media exposure and boost attendance. Actors singers and athletes are nearly as likely to show up at trade events as buyers and the media—all in the name of posing for photos signing autographs and rubbing elbows with VIPs. Aside from...
Media Events: Airforce Nutrisoda Gets Salon Style For Product Intro
To support launches in 12 new markets with a twist that reflects its “health spa in a can” positioning Airforce Nutrisoda is holding press events at a high-end premium spa in each city. The first event was held in Chicago at The B Spot Chicago a salon that specializes in eyebrows and lashes. For...
Trade Shows: E3 Announces Major Revamp
Trade Shows: E3 Announces Major RevampIt’s another major sign of the industry’s evolution from massive one-off trade show exhibits to integrated event initiatives. The Entertainment Software Association owners of the evergreen videogame show E3Expo last week announced a major overhaul to the event.Organizers said that starting next year the event will move away from the...