B-to-B Events
Digital signage is More Than Glorified TV
Digital signage—you know those high-def plasma screens electronic billboards and scrolling messages you see in your favorite restaurants stores and outdoor spaces—are more than glorified TVs. Passersby in Toronto earlier this year were stopped in their tracks on the city streets by digital images and special effects animating the windows of Hudson Bay Company’s flagship...
An Eco-focused Event Industry Roundtable
Green means many things to many different people. For some it’s a mission; for others a mantra. Whichever shade of green your event department is adopting eco is something that will impact the entire industry. We convened a roundtable to discuss and the topline appears here.Brands: Glenda Brungardt Trade Show and Event Manager Hewlett-PackardKimberley Gardiner...
Walmart Turns Its Sustainability Pledge Into Action
In 2005 Walmart ceo Lee Scott announced that the retail giant would be stepping up its environmental commitment to the tune of $500 million per year to increase fuel efficiency in the brand’s truck fleet reduce greenhouse gases and scale back energy consumption and solid waste at its U.S. stores and Sam’s Clubs. This September...
Think Small: Mobile Vehicles That Take Up Little Space Make a Big Impact
Sure a 53-foot tractor-trailer makes a big splash but it also makes a big old dent in your budget. There are always going to be times where a 53-footer makes the most sense but for some programs—such as a sampling tour—a smaller more maneuverable vehicle might be a better fit all around. EM takes a...