B-to-B Events
Microsoft’s Garage Platform Promotes Innovation
Bill Gates. Walt Disney. Steve Jobs. They all created world-famous innovations in a garage. So with a nod to its humble backyard beginnings as the jumping off point, Microsoft used The Garage as inspiration for an activation at The Times Center during Advertising Week, Sept. 29-Oct. 3. The theme highlighted what’s inspiring the brand’s own...
Uber Partnerships: Seven Programs To Check Out
Ah, Uber. The Silicon Valley-born startup offering a GPS technology, app-driven taxi service has been all over the map this year, and popping up as a key add-on to many event programs and strategies. Take NBC Sports, which in August partnered with Uber on a program to promote the season opener for Barclays Premier League—building...
American Express Open Banks on BootCamps
American Express Open, the arm of American Express that focuses on financial services for small business owners, on Nov. 3 in New York City held the fourth in a series of CEO BootCamps aimed at educating and inspiring female entrepreneurs. The CEO BootCamps, along with Small Business Saturday, are part of a strategy on behalf...
Preview: Three Lessons from Dreamforce 2014
Dreamforce 2014 could have been a nightmare for many conference organizers. The annual confab, sponsored by salesforce.com, the world’s largest provider of CRM software, this year drew more than 150,000 registered attendees, another seven million online viewers, 400-plus customer and partner exhibitors and offered 1,450 live sessions. Keynoters included former Secretary of State Hillary Rodham...