B-to-B Events
Experiential Marketing Trend of the Week: Themed Learning
Gone are the days of one-way conversations. In the post-COVID, value-for-time world that event marketers are building experiences in, themed learning is improving engagement and retention. And the bolder, more playful the theme, the better. Let’s take a look at themed learning in action. Cinema Morgan Stanley at Work caught our attention with an...
B-to-B Dream Team 2025: Meet Rachel Langley
Good job opportunities build careers, but great mentors shape them. Before she managed multi-million-dollar event budgets for Fortune 500 companies, Rachel Langley took her first career leap at the British-American Chamber of Commerce.
Three Things We Loved About Morgan Stanley’s Cinema-inspired Activation at Thrive
Workplace benefits are critical to attracting and retaining top talent in just about any industry, but the topic isn’t typically enthralling. So at Morgan Stanley at Work’s Thrive 2025 conference, which educates human resources professionals on the brand’s employee benefits solutions, the company added a little Hollywood magic to its presence on the show floor....
10 Minutes With… Jon Wolff, Senior Global Events Manager at Lenovo
On the agenda: trade show strategy for 2025, engagement tactics, budget (and tariffs impacts) and "intentional design."