Conferences

November 13, 2023

Gallery: Talking Business Growth and Culture at Agency Forum 2023

More than 100 experiential agency leaders gathered on Nov. 2 at City Winery in New York City for a day of executive-level conversations focused on growth strategies, client retention, driving innovation and creating business value. The day opened with a summary of the 2023 Agency Business Outlook Report, which attendees received following the event. Keynoter...

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October 16, 2023

Zeiss Shares Five Ways to Make Sales Meetings More Fun

Galvanizing the salesforce is a top priority for vision technology manufacturer Zeiss, so it’s pivotal that the brand’s National Sales Meeting (NSM) not only serve as a celebration of those teams, but as a pep rally of sorts that fires them up for the new fiscal year. Achieving both objectives while keeping the experience fresh...

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September 22, 2023

Photo Tour: 10 Steal-worthy Tactics from the INBOUND 2023 Conference

INBOUND welcomed 11,000 global attendees Sept. 5-8 for its second in-person showing since the pandemic. The sold-out b-to-b event marketing staple upped the ante for this year, boasting an additional 3,000 attendees, nearly double the number of educational sessions, a festival-style format, surprise-and-delight “drops” enabled by app push notifications, accessibility features, and much more.

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