Conferences

To position itself at the forefront of the real estate space and, perhaps, recruit some top talent, Century 21 Real Estate created Agents of the Future, a b-to-b event that invites top real estate professionals (from any and all companies) to network and learn about the future of the business. Two events, which included special […]

Every two years, McDonald’s restaurant owner/operators, suppliers and corporate personnel gather in Orlando for a Worldwide Convention, an important opportunity to share corporate brand messages, best practices, technology and perhaps sample a burger or two. But this year, a personalization strategy transformed the bi-annual confab from a “one size fits all” to a “one size […]

If you need proof that cocktails are serious business these days, look no further than Tales of the Cocktail (TOTC), the annual international spirits festival that, since its inception in 2002, has grown to attract more than 15,000 attendees from around the world. With its signature mix of industry activations, mixology seminars, competitions and networking […]

HP armed its sales force with information about its print security offerings at an ’80s -inspired educational event in Toronto that aimed to build awareness and excitement for the brand’s new business printing and solutions portfolio. Sixty members of HP’s internal sales team, as well as external sales reps from companies like Canada Computers and […]

Spotify drummed up its biggest presence to date at the Cannes Lions International Festival of Creativity this year (June 18-24), providing insights on its global narratives and showcasing its in-depth understanding of user data. In addition to hosting events on the festival’s main stage, the brand activated its Spotify House for a fourth consecutive year, […]