Conferences

What began in 1997 as one of the first corporate tech events, Oracle OpenWorld shares credit with a handful of other brands for the rise of b-to-b experiential marketing, the standardization of the annual conference format—and, most of all, the emergence of the proprietary mega-event. Now comes a new chapter as the tech giant’s event […]

According to multiple studies, female consumers control about 85 percent of the buying decisions in America, yet women represent just three percent of creative directors in the $33 billion advertising industry.

Three years ago, finance and tax software brand Intuit created QuickBooks Connect, a conference designed to transform the perception of QuickBooks in the marketplace from a piece of software to a small business solutions ecosystem. To further its brand mission this year, QuickBooks offered its four target attendee groups (accountants, small business owners, developers and […]

Adobe MAX 2016, which took place Nov. 2-4 at the San Diego Convention Center, offered a whirlwind three days of speakers, sessions, labs and hands-on workshops for graphic designers, web designers, filmmakers, photographers, artists and other creatives.

The Thursday morning keynote at AdobeMAX, which took place Nov. 2-4 in San Diego, featured a quartet of speakers who addressed the themes of inspiration, creativity and community, concepts that threaded throughout the conference.