Conferences

Data storage company EMC knows a thing or two about producing killer b-to-b events. The brand in May executed its 16th annual user conference, EMC World, operating under a “modernize” theme and drawing a combined total of 53,000 live and virtual attendees to Las Vegas. Although the b-to-b event is revitalized every year, its festival […]

Transforming robotic networking into a bicoastal adventure, Marie Claire on March 21 connected 100 women in business on the East Coast with 100 women in business on the West Coast for “Power Trip.” The 36-hour conference designed with the “badass girl boss” and busy woman in mind didn’t waste a moment—including the six-hour plane ride. […]

If you’ve ever attended a session taught by a cowboy poet around a campfire, spent hours affixing stickers to a crowdsourced art installation or pitched a session with a Post-it note, then you’ve probably been to an unconference. While not a new category of b-to-b events, it’s a growing one fueled, in part, by a […]

When it comes to business meetings and events, it just doesn’t get any bigger than the technology conference. As some of the longest-running shows in the event industry, these super events occupy the largest footprints, attract the most number of attendees, have the deepest budgets and deliver the largest ROI. As technology changes, however, with […]

Virtual reality isn’t just for consumer activations. More and more companies are incorporating VR into their b-to-b conferences and events as a way to engage attendees and deepen their connection to content. NetApp, a data management company specializing in cloud and flash technology, used VR to create a fresh experience around Formula 1 racing for […]