Conferences
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B-to-B Events
B-to-B Dream Team 2025: Meet Michelle Martin
Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper.
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B-to-B Events
Research: 14 Datapoints on the State of the B-to-B Events Industry
With Q1 in the rearview mirror, it’s worth examining the state of b-to-b events and where they’re going in the year ahead. So we compiled data from Bizzabo’s 2025 State of Events and Industry Benchmarks, MPI’s Q1 2025 Meetings Outlook Report and Splash’s 2024 Outlook on Events to find out where b-to-b event profs stand […]
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B-to-B Events
Embracing a Trade Show Theme: Creative Ideas from the Exhibitors at VMX 2025
Health care conferences can often come off as sterile. Due to the serious nature of the conversations, solutions and sessions presented, that can translate to a buttoned-up, clinical approach to the design and attendee experience—but not at VMX 2025. The 42nd annual Veterinary Meeting & Expo, put on by the North American Veterinary Community (NAVC) […]
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B-to-B Events
Five Ways Exhibitors at Toy Fair Stood out in a Sea of Playfulness
The first visual we laid eyes on at Toy Fair 2025 in New York City, held at the Javits Center, March 1-4, was a larger-than-life Rubik’s cube suspended in the air and surrounded by disco lights and bumping music. There was something about a handheld toy that has transcended generations, blown up in epic proportions, […]
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B-to-B Events
B-to-B Dream Team 2025: Meet Valerie Strehle
When an event organization operates under the code name GSD, or Get Shit Done, you know it has some serious momentum behind it.




