Case Study Archive - Page 96 of 332 - Event Marketer
Gatorade Fuel Lab Introduces Science-Backed Products
In 2016, Gatorade expanded its product line with Gx, an ecosystem of science-backed products designed to change how athletes “fuel” through biometrics and alternative food forms. What better event to activate this sports “fuel” (versus sports “drink”) messaging than at the innovation-driven SXSW festival in Austin. The Gatorade Fuel Lab was an experience that drove...
Hospitality Experiences Mark CBS’ Super Bowl Event
As the official broadcaster of Super Bowl 50, CBS wanted to create a memorable weekend of hospitality experiences that would impress key clients and drive business. The network’s two-day event at San Francisco’s 50,000-square-foot Pier 48 delivered against all objectives, while treating the same 1,200 guests to two distinctly different experiences. Friday night’s event offered...
#TwitterCity Turns Meeting Spaces into ‘Buildings’
Trade show exhibitors often bury their meeting rooms at the back of the booth. This program shows what can happen when the meeting rooms become the center of the action. #TwitterCity was a small-scale cityscape built inside an 18,000-square-foot ballroom at the Cosmopolitan Hotel where each of the 12 meeting spaces were “buildings” where Twitter’s...
Google I/O Conference Keeps Attendees ‘In Wonder’
To the casual observer, Google’s I/O developer conference might have looked more like Burning Man than a business event. And that was by design. In an effort to invigorate the eight-year-old conference and engage the developer community in a less traditional but more meaningful way, Google moved I/O from the confines of the Moscone Center...