Archives: Case Study

At a conference like Cisco Live, which attracts thousands of tech professionals, incorporating relevant social media engagements and cutting-edge technology into the event is paramount to its success. In 2015, Cisco delivered on both objectives through a social media engagement and monitoring program. Operating from a Social Media Command Center within the conference, the brand […]

In celebration of the launch of its 30,000-square-foot Brand House in Chicago, Under Armour immersed consumers in the active lifestyle it endorses. Aiming to interact with the local community, boost brand awareness and drive in-store traffic, the brand engaged consumers through its “Earn Your Armour” challenge. The digital obstacle course had participants of all ages […]

Absolut nearly blew the roof off of its Electrik House in 2015 with a house party experience powered by the energy of its guests. Using cutting-edge wearables, the brand measured the collective energy of attendees and unlocked a new engagement each time their energy levels reached a new peak to promote its limited edition Electrik […]

If you don’t find clowns funny, a street team of 30 shaggy-haired clown impersonators running around Greater Los Angeles might change your mind. That’s what FX was betting on when it activated a quirky street stunt to promote the premiere of its show “Baskets,” about Chip Baskets, an aspiring clown who’s down on his luck. […]

We’ve all dreamed of having a personal servant cater to our every need, but for a few lucky New Yorkers, Marriott turned fantasy into reality. To boost awareness of the Mobile Request feature on its newly launched mobile app, the brand activated a one-day stunt in Manhattan in which consumers could request a personal service […]